White Campion is a common wildflower that grows in fields, along hedgerows and roadside verges, and on waste ground. It flowers throughout the summer, but it's actually at night when the blooms produce a heady scent, attracting many feeding moths.
Although they sometimes don't look especially wildlife-friendly, our roadside verges, field edges and waste grounds can provide valuable habitats for all kinds of plants and animals. The Wildlife Trusts get involved in different projects to help make these places as beneficial for wildlife as possible. We have a vision of a 'Living Landscape': a network of habitats and wildlife corridors across town and country, which are good for both wildlife and people. You can support this greener vision for the future by joining your local Wildlife Trust.